In 2008, the Government of Montenegro released the National Cancer Control Plan. Responding to recommendations proposed by the Plan, the Institute of Public Health developed a comprehensive cancer screening programme for colorectal cancer. Following successful piloting, the colorectal cancer screening programme is now being expanded to cover other priority cancers; partnerships with stakeholders outside of the health sector provided access to technologies and tools for engaging the public. Text messaging was the main tool used for outreach; moving from a reactive to a proactive approach was important for reaching and engaging the target population and increasing uptake of screenings; a strong information system supported a data-driven initiative design, facilitated implementation and enabled monitoring and evaluation.
